November 24th, 2009 | 
Author: I have been taking note of the bad press related to reverse mortgages in the United States of America providers and the reality is that most people chatter about the idea quite ruefully, I can not help but guess about if this is because of the demographics of the people involved. Whilst the much more suspect refinancing firms have been swept beneath the carpet and dispelled as a drossy reason of upset, reverse mortgage are now entirely seen to by the FS Authority but always has blemishes surrounding it.
The definitive characteristics of the two? One is aimed at everyone whilst the other is aimed at the senior citizens. It is this age-specific marketing that, I propound, has initiated the bad news. Aiming at those over the age of sixty two has the similar coloring of vulnerability that comes with advertising fatty products to under 18 year old chidren.
Why is it the case, when it comes to anything internet or many types of business offering, do we regard the seniors with kid gloves! Interjecting like a defiant soldier to protect them from their own mindset. Do we really believe for one second that they’re stupidly tripping in the night. No I thought not.
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